Lumo Lab assists tech innovators to elevate their brand, clarify their proposition and strengthen connection with buyers and stakeholders.
Brand assets
Enhancing Marketing Assets
Following Micromine's rebrand by global agency Landor&Fitch, Lumo Lab had a key role in the branding rollout and crafting a suite of marketing and product brand elements.
The elements interact with each other within a larger ecosystem, drawing prospects along the buyers journey.
Micromine is a recognized international leader and innovator in mining software. The company has received several accolades, including BRW Magazine's award for Australia’s Most Successful Business Trading Overseas."
Conceptual Art Direction
We pitched purpose-built 3D visuals for the launch of Micromine Origin Grade Copilot, the AI-infused feature for its flagship mine exploration app.
The purpose of such an endeavour was to activate stronger product engagement, which we successfully achieved in concert with a range of activations.
Marketing and Sales Partners
As with Micromine Grade Copilot and our recent work on the Alastri ecosystem, Lumo Lab regularly contributes to discussions that shape outcomes that reinforce coherent, confident product messaging.
Strategic Brand Messaging
Partnering with the client team we have worked towards establishing the brand as an global leader and innovator in mining software.
Colours, shape, photography and 3D imagery form the design language that is purpose-designed to serve this outcome.
