We want the language of your brand to build trust with your audience.
Websites, social media and emails offer a platform for building trust over time via an ongoing dialog.
Design Thinking offers a toolset for exploring how audiences may respond to various platforms and content. Quick content ideation, iteration and testing offer deep insights into what is meaningful to your customer and what platforms they might prefer.
Our approach to Brand Storytelling ensures the tone and content are delivered in a compelling, natural and unforced way.
The menu draws upon highly skilled workmanship and quality local produce, and our findings revealed that much of the vocabulary around such dishes and processes was not well known by our audience.
So as we developed a social content strategy, we carefully constructed a warm and open dialog designed to help people to embrace and understand the concepts, dishes and terms, to mitigate any sense of the brand coming across as patronising or pretentious.
The stronger the audience's understanding, the more Baker et Chef was establishing itself as a space for unique food experiences.
In a world where brands are exposed to great scrutiny on all fronts, those that differentiate themselves on the basis of (a) being open, (b) true to their word and (c) willing to consider their role in their customers' world - may find themselves able to create promising new opportunities and partnerships previously unexplored.
Design Thinking offers an effective way for brands to explore new ways of thinking and seeking out customer insights.
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To explore these concepts further, feel free to reach out to Trevor and the Lumo Lab team at any time.
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