01

Engineering perceptions

audit & Action
Lumo Lab helps address barriers to customer engagement, u specific business levers to enhance customer perceptions.

Let's Start a Project

The Language of Trust

Why Authenticity Matters

Authenticity is about committing to openness and integrity, and ensuring alignment between a brand's internal and external personas.

C
B

Our goal is for your brand's language to foster trust with your audience. Websites, social media, and emails provide opportunities to build trust over time through ongoing dialogue.

Design Thinking equips us with tools for exploring audience responses to various platforms and content. Rapid content ideation, iteration, and testing yield deep insights into what truly resonates with your customers and their preferred platforms.

Our Brand Storytelling approach ensures that the tone and content are delivered in a compelling, natural, and unforced manner.

Photo of the project

In the case of Baker et Chef, a premium cafe-bakery concept, the challenge was to convey the brand's passion and craftsmanship in a relatable and inviting manner.

C
B

The menu showcases high-quality local produce and skillful workmanship, yet our research indicated that much of the terminology around these dishes and processes was unfamiliar to our target audience.

As we developed a social content strategy, we focused on creating a warm and open dialogue designed to help people embrace and understand the concepts, dishes, and terms.

By fostering a strong understanding, Baker et Chef successfully established itself as a space for unique food experiences.

Embracing Design Thinking for New Opportunities

In today's highly scrutinized landscape, brands that differentiate themselves by being open, true to their word, and considerate of their role in customers' lives can unlock promising new opportunities and partnerships.

Design Thinking presents an effective way for brands to explore fresh perspectives and seek customer insights.

-

If you'd like to delve further into these concepts, feel free to reach out to Trevor and the Lumo Lab team at any time.

Please leave a mobile message where possible

C
03
Our Values

Driven to deliver

01
Care and service

You are our community. We stive to make a real difference in your growth.

02
Making things work

We care about results, as that is where the value of our work rests.

03
Simplify concepts

We bring clarity to help you understand how we are addressing your present challenges.

04
Direct line to senior consultants

Senior brand communicators work directly with you on your solutions firsthand.

N
One of our works
06

No project is too complex, no detail too small.

Starting with interviewing clients, setting goals and timelines, we plan ahead to make sure that even the most complex projects go flawlessly, from the very beginning to the last final touches put to the final product.

In cases where the action plan calls on a wider scope, Lumo Lab can draw on its connections to recommend from a wide pool of expert consultants. With our existing understanding of their strengths we identify consultants who closely align to the needs of your action plan.

01

Reshaping perceptions

audit & Action
Lumo Lab helps address barriers to customer engagement, u specific business levers to enhance customer perceptions.

Let's Start a Project