Branding messaging

Establish a Brand Proposition before you advertise

A Guardian study discovered that brands focusing on developing a clear and meaningful brand proposition experienced a 76% increase in value growth over the past decade, even without advertising.

The goal of branding is to cultivate a unique and memorable customer experience that fosters trust, establishes credibility, and creates an emotional connection.

A strong brand distinguishes a company from its competitors, leading to increased customer loyalty, higher sales, and enhanced business performance over time.

A brand proposition is a set of statements that:

(a) Define the brand's identity and core values
(b) Capture the unique, practical benefits users gain from your brand
(c) Express these points in the most concise and relatable way possible

The most successful brands merge a solid proposition with creative communication. This blend, known as Branding, is driven by active and intentional strategy-led communication.

Effective branding begins with planning, research, and insight formulation. It then transitions into expression engineering and execution.

Branding is an ongoing process that requires continuous refinement and adjustment as the market and customers' needs evolve over time.
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Our Values

Driven to deliver

No project is too complex, no detail too small.

Starting with interviewing clients, setting goals and timelines, we plan ahead to make sure that even the most complex projects go flawlessly, from the very beginning to the last final touches put to the final product.

In cases where the action plan calls on a wider scope, Lumo Lab can draw on its connections to recommend from a wide pool of expert consultants. With our existing understanding of their strengths we identify consultants who closely align to the needs of your action plan.