Branding messaging

Establish a Brand Proposition before you advertise

A Guardian study discovered that brands focusing on developing a clear and meaningful brand proposition experienced a 76% increase in value growth over the past decade, even without advertising.


The goal of branding is to cultivate a unique and memorable customer experience that fosters trust, establishes credibility, and creates an emotional connection.

A strong brand distinguishes a company from its competitors, leading to increased customer loyalty, higher sales, and enhanced business performance over time.

A brand proposition is a set of statements that:

(a) Define the brand's identity and core values
(b) Capture the unique, practical benefits users gain from your brand
(c) Express these points in the most concise and relatable way possible

The most successful brands merge a solid proposition with creative communication. This blend, known as Branding, is driven by active and intentional strategy-led communication.

Photo of the project

Effective branding begins with planning, research, and insight formulation. It then transitions into expression engineering and execution.

Branding is an ongoing process that requires continuous refinement and adjustment as the market and customers' needs evolve over time.

Next : Design Thinking Basics

Our Values

Driven to deliver

Care and service

You are our community. We stive to make a real difference in your growth.

Making things work

We care about results, as that is where the value of our work rests.

Simplify concepts

We bring clarity to help you understand how we are addressing your present challenges.

Direct line to senior consultants

Senior brand communicators work directly with you on your solutions firsthand.

One of our works

No project is too complex, no detail too small.

Starting with interviewing clients, setting goals and timelines, we plan ahead to make sure that even the most complex projects go flawlessly, from the very beginning to the last final touches put to the final product.

In cases where the action plan calls on a wider scope, Lumo Lab can draw on its connections to recommend from a wide pool of expert consultants. With our existing understanding of their strengths we identify consultants who closely align to the needs of your action plan.


Reshaping perceptions

audit & Action
Lumo Lab helps address barriers to customer engagement, u specific business levers to enhance customer perceptions.

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