Branding messaging

Establish a Brand Proposition before you advertise

A Guardian study found that brands focused on developing a clear and meaningful brand proposition rose 76% in value growth over the last 10 years, even when they didn’t advertise.


The goal of branding is to create a unique and memorable experience for customers that builds trust, establishes credibility, and creates a sense of emotional connection.

A strong brand helps to set a company apart from its competitors, and can lead to increased customer loyalty, greater sales, and improved business performance over time.

A brand proposition
is a collection of statements that:

(a) define the identity of a brand and what it values most,

(b) capture how a user benefits from your brand in a uniquely practical way,

(c) express these in the most concise and relatable form possible.

The most successful brands combine a strong proposition with creative communication. This combination is known as Branding. It is active and intentional communication led by a strategy.

Photo of the project

Effective branding begins with planning, research and formulation of insights. It then moves into engineering expression and execution.

It is an ongoing process that involves continuous refinement and adjustment as the market and customers' needs evolve over time.

Next : Design Thinking Basics

Our Values

Driven to deliver

Care and service

You are our community. We stive to make a real difference in your growth.

Making things work

We care about results, as that is where the value of our work rests.

Simplify concepts

We bring clarity to help you understand how we are addressing your present challenges.

Direct line to senior consultants

Senior brand communicators work directly with you on your solutions firsthand.

One of our works

No project is too complex, no detail too small.

Starting with interviewing clients, setting goals and timelines, we plan ahead to make sure that even the most complex projects go flawlessly, from the very beginning to the last final touches put to the final product.

In cases where the action plan calls on a wider scope, Lumo Lab can draw on its connections to recommend from a wide pool of expert consultants. With our existing understanding of their strengths we identify consultants who closely align to the needs of your action plan.


Reshaping perceptions

audit & Action
Lumo Lab helps address barriers to customer engagement, u specific business levers to enhance customer perceptions.

Let's Start a Project