Design Thinking is design-led business decision-making.
In action, Design Thinking is a series of steps and activities that draw out deep customer insights, and proceeds to test ideas through rapid prototyping and iterative learning.
In deployment, companies that excel at design grow revenues and shareholder returns at nearly twice the rate of their industry peers according to McKinsey.
These insights and activities don't just apply to branding, the McKinsey study found that a design-led approach yielded very positive growth for banking and services organisations.
Design Thinking activities help you to deeply understand the specific needs of your customer, and meet those needs with greater accuracy and focus.
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We care about results, as that is where the value of our work rests.
We bring clarity to help you understand how we are addressing your present challenges.
Starting with interviewing clients, setting goals and timelines, we plan ahead to make sure that even the most complex projects go flawlessly, from the very beginning to the last final touches put to the final product.
In cases where the action plan calls on a wider scope, Lumo Lab can draw on its connections to recommend from a wide pool of expert consultants. With our existing understanding of their strengths we identify consultants who closely align to the needs of your action plan.
audit & Action
Lumo Lab helps address barriers to customer engagement, u specific business levers to enhance customer perceptions.