A strong brand identity ties together all the elements of your business and products, crafting a compelling story that resonates with your customers and allows them to see themselves as an active part of it.
Au Organics
AU Organics is dedicated to promoting a group of certified-organic skincare microbrands from Australia to an audience primarily located in Asia.
Our strategy was to reach primarily Asian markets overseas, with a specific emphasis on catering to the needs and preferences of Asian women. Through our analysis, we discovered that Asian women highly value complex and holistic skincare rituals, respond well to omnichannel marketing, and regard Australian consumer products as highly trustworthy.
The brand's storytelling combines a dynamic interplay of complexity and minimalism to convey the ideas of purity, freshness, and science-led research.
Our strategy is to foster an emotional connection with the brand and products by creating a clean, soothing and spacious customer experience.
We selected off-white tones and rounded frame elements that balance with layered complexity. The playful 'peel and reveal' motif gives the brand a tactile, welcoming persona, while the minimalist logomark features organic curves and thin lines that symbolize the stalks of young seedings.
The outcome of the campaign measured in numbers.
