CLIENT Au Organics
Online retail concept AU Organics championed certified-organic Australian skincare microbrands to primarily Asian audiences that appreciate complex and holistic care rituals.
We helped position AU Organics as a curator and champion of ethical Australian skincare development.
The branding uses visual devices to capture ideas of purity, ethics and science.
The 'peel' motif references the integrity and efficacy behind each curated product.
The tactility of this visual device creates warmth and personality to the spacious and clinical compositions.
The outcome of the campaign measured in numbers.
