Hospitality

Cafe / Bakery

CLIENT Baker et Chef

Lumo Lab supports hospitality and cafe owners to reach, attract, qualify and connect deeply with the right audiences.

The launch of Baker et Chef was opportunity to help establish a new place where culinary sophistication and artisanal baking meet.

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Brand Overview
Visual Design and Photography

Inspired by the timeless elegance of European bakeries and modern sensibilities of contemporary dining, the branding employs rich imagery and contemporary tonal range.  

The logomark is elegantly simple, capturing the essence of both baking and culinary arts while the photography we captured emphasizes the sensory experience.

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Strategic Brand Messaging

Across digital/social we engaged in candid, conversational dialogues, openly sharing the preparation process with our tribe.

The conversation and warmth we created also helped qualify prospects across online content.

580

Organic website visitors per month

2,011

Facebook followers

3,370

Instagram followers

900

IG impressions per month

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Legacy of Effective Branding

Although Baker et Chef has since closed its doors, its legacy remains a testament to the power of effective branding. The memories and connections it fostered continue to resonate, proving the long-term value of our strategic approach.