Case Study
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Empathise with Audiences

DELIGHT  /   CURIOSITY   /   CAPABILITY

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Bloom & Grow Education develops unique small format learning programs, from a forward thinking approach that sees mindset and empathy as important drivers of academic growth in children.

We crafted the words, design language and website to align meaningfully with children as well as parents, taking a stand on the notion of building an open middle ground between (the sometimes opposing) aspirations of both generations.

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creating optimism in young minds was a key focus of the brand‘s expression


The objectives

  1. Meaningfully address parents and children alike - balancing a child-like curiosity with sense of optimism and capability. 
  2. Partner with the client in building a thoughtful multi-channel content strategy.
  3. Build booking systems, EDMs, online lesson plans and admin automation to reduce friction in the customer experience.

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