Body Care

Consumer Goods

When built thoughtfully, a brand story enables you to speak with a natural and engaging tone.
La Lumiere
Sample project
Brand Overview
La Lumiere developed its body cleansing range from premium Australian botanicals, intended for local and global audiences.
The botanicals within La Lumiere's range produce a natural, subtle and elevated aroma that takes users to a place of calmness and revitalisation. The formulations are designed to support sensitive skin, and promote an additive-free approach to body cleansing and care.

Our strategy was co-developed with the client to engage an audience looking for an authentic, local take on a premium cleansing experience, built on a careful formulation, that doesnt come with a high price tag.
Sample project
Scope Of Work
The brand's strategy was to uphold a unique sense of mindfulness and natural, unhurried beauty.

To capture this concept, we turned an old-growth tree’s ring pattern into a brush-stroke motif. Meanwhile, we selected abd crafted imagery, earthy colours and textures to integrate into the design language. This brought a sense of freshness and authenticity to the brand‘s product vision.


The outcome of the campaign measured in numbers.

24.4 %

Sales growth


Views on YouTube

3.4 pp

Market share increase

2.23 M

Social media reach

Sample projectSample project