A carefully crafted brand story allows you to speak with an authentic and captivating voice.
La Lumiere
La Lumiere's brand strategy is rooted in a commitment to mindfulness and natural, unhurried beauty. To capture this essence, we created a brush-stroke motif inspired by the ring pattern of an old-growth tree.
We also carefully curated imagery, colors, and textures that evoke a sense of freshness and authenticity. The result is a design language that reflects the uniqueness and compelling nature of La Lumiere's product vision.
La Lumiere's body cleansing range is designed to provide an authentic, premium experience using the highest-quality Australian botanicals. With careful formulations that support sensitive skin and promote natural, additive-free body care, the products are a testament to its commitment to quality and authenticity.
We co-developed the strategy with the goal of engaging an audience looking for an elevated, unique body care experience that reflects our local roots and a passion for high-quality ingredients.
La Lumiere champions an authentic body care experience that is both locally sourced and globally recognized.
The outcome of the campaign measured in numbers.
3.4 pp
Market share increase
