As brand stewards, Lumo Lab leverages insights and sensitivity to build your brand's visibility in the marketplace.
technology
industrial software
Micromine
D
Brand assets
Micromine develops intuitive, feature-rich mining software for companies on a global scale.
With nearly four decades of experience, Micromine is a recognized international leader and innovator in mining software. The company has received several accolades, including BRW Magazine's award for Australia’s Most Successful Business Trading Overseas."
Following a rebrand by global agency Landor&Fitch, Lumo Lab supported Micromine in developing key marketing and brand assets.
We designed Micromine's product pages on the website, and through consultation with the team, we expanded the brand's visual vocabulary with 3D computer graphics, iconography, and graphic patterns to enhance user engagement and create stronger differentiation between product categories and features.
Nexus Launch short animated AD
To launch the new product range, Lumo Lab collaborated with Micromine to develop a short animated teaser for LinkedIn.
The Micromine team was receptive to our use of 3D computer graphics to enhance engagement, which we implemented early in the process. This successful implementation led to further 3D computer graphics being developed for the product range, lending greater distinction to the brand.
