As brand stewards, Lumo Lab builds your visibility in the marketplace with insight and sensitivity.
Micromine develops intuitive, feature-rich mining software for companies on a global scale.
Established almost four decades ago, Micromine is now recognised internationally as a mining software leader and innovator. It has been awarded BRW Magazine's Australia’s Most Successful Business Trading Overseas.
Following a rebrand by global agency Landor&Fitch, Lumo Lab supported Micromine in developing key marketing and brand assets.
Lumo Lab designed Micromine's key product pages on its website, and in time we consulted with the team and agreed that a further extension of the brand's visual vocabulary with 3DCG, iconography and graphic patterns, would strengthen user engagement and create stronger distinction between product categories and features.
In launching the new product range, Lumo Lab collaborated with the team at Micromine to develop a Linkedin video.
The Micromine team was receptive to our suggested use of 3DCG where we felt engagement would benefit. We pushed forward with the implementation early into the process, which led to further 3DCG being developed for the product range to lend greater distinction to the brand.