technology &

industrial software

CLIENT Micromine

Lumo Lab helps tech innovators to elevate their brand, bringing clarity to their proposition and connecting with stakeholders.

We provide Micromine with streamlined asset development through our unique direct-to-designer system.

Sample project
Brand assets
Enhancing Marketing Assets

Following Micromine's rebrand by global agency Landor&Fitch, Lumo Lab played a pivotal role in building a suite of key marketing assets.

We crafted assets that draw prospects along the buyers journey, carrying the spirit of innovation that drives the brand.

Why tech sector rebrands are vital

 


Micromine is a recognized international leader and innovator in mining software. The company has received several accolades, including BRW Magazine's award for Australia’s Most Successful Business Trading Overseas."

Sample project
Maketing and Sales asset Partners

We proposed and developed purpose-built 3D visuals to activate stronger product awareness.

We prompt the team on sales and design considerations which have led to joint development of campaign imagery, wayfinding prompts, icons and uniquely callouts.

Sample project
Marketing and Sales Partners

We partner closely with Micromine, proposing ways a design's structure and wayfinding can better serve assets and establish coherent, confident product messaging.

Sample project
Strategic Brand Messaging

Our strategy for Micromine was to emphasize its position as an international leader and innovator in mining software.

Each visual element, from the selection of typefaces and colours, to the photography and 3D imagery is purpose designed and finely tuned to assert these qualities.

Micromine - Brand Image 3DCG - Image
Sample project