I enjoy branding because it channels creativity towards helping organisations to succeed. It is an under-utilised channel that can really impact your business if used well.
ACCORDING TO A STUDY BY FAST COMPANY IN 2014, 88% OF ALL CEOS, AND AN ASTOUNDING 95% OF STANDOUT LEADERS, BELIEVE GETTING CLOSER TO THE CUSTOMER IS THE TOP BUSINESS STRATEGY OVER THE NEXT FIVE YEARS.
A MAJOR STUDY BY IBM WHICH UNDERTOOK ONE-ON-ONE INTERVIEWS WITH 1,500 CORPORATE HEADS AND PUBLIC SECTOR LEADERS ACROSS 60 NATIONS REVEALED THAT CREATIVITY IS THE MOST IMPORTANT QUALITY FOR SUCCESS IN BUSINESS, OUTWEIGHING EVEN INTEGRITY AND GLOBAL THINKING.
By tackling problems creatively and being customer-centric, you are telling the audience that they matter to you.
Simple, helpful definitions
Your Brand is a representation of who your organisation is from your customer’s point of view.
It is your personality as an organization and therefore encompasses how customers respond to your approach, promises and actions.
Branding is the ongoing process of creating a voice and aesthetic that reaches out to your audience in a way that demonstrates that you truly understand them.