Design / Branding
La Lumiere develops personal care products using Australian-sourced botanicals. The range is ideal for babies, pets and gentle on sensitive skin, being free of parabens, artificial perfumes and preservatives.
PURITY & Freshness / Clarity & Rejuvenation / Australian Botanicals
Baker et Chef is a bakery-cafe-dining concept with a unique space in the market with its original dishes made from local produce, delightful french-inspired cakes and pastries, as well as its in-house bakery serving some of the best artisan breads in the city.
Invention / Mastery / quality produce
AU Organics houses uniquely Australian organic skincare micro-brands committed to developing purely certified-organic skincare. Intended for a mainly Chinese audience, the brand helps to translate the benefits, processes and certification for a Chinese audience that might otherwise miss key features of the products.
Organic / Trust / Purity & health
To build a strong team around it’s largest iron ore project BHP commissioned us to help manage and develop a series of brand pieces that would foster an inclusive, supportive culture and a sense of belonging. In order to capture the collaborative spirit of the project, staff members were invited to engage in the project by providing candid interviews, and evocative images of the project’s surrounding landscape were captured, and integrated into print and video mediums.
collaboration & Innovation / Unified & supportive team culture
Colgate-Palmolive commissioned PPR to work on its social content and industry/community engagement initiatives. We produced photography, stop motion animations, short video clips and infographics for both dental care and personal care brands. In this campaign, PPR developed a creative concept around daily recommended sugar intake. That concept was then passed over to me to develop the visual direction for the pieces. A vibrant, long form infographic poster was employed to engage the young audience visiting dental clinics where they would be seen, while a catchy video interplay of soft drink and magic were used to capture an older audience on Social media.
household & Family / health & HYGIENE
Huawei commissioned PPR and BCW to stage a media-only event for the Huawei Mate20 phone series launch in Australia. To showcase the phone’s technological advancements, Digital invites, Posters and Decals were developed around the existing tag line “A higher intelligence has arrived.”
Intrigue & Sophistication / technology & Photography
BAE Systems was assisted by PPR to develop a content marketing strategy, in its bid to win a contract to design and manage the construction of the Australian Government’s latest naval warship. Part of the comms strategy was PPR’s pitch to build a custom magazine (for placement into the Australia Financial Review) to help inform public opinion, and establish thought leadership by establishing a wider narrative covering related topics that extend into engineering expertise, regional stability and technological collaboration. Art Direction for the editorial piece provided a grounded sense of expertise, technological leadership and political insight.
Technical & Strategic Leadership / Integrity / Insight
TCL commissioned PPR to develop a series of Melbourne Victory partnership campaigns intended to enhance its presence in Australia. A suite of digital advertising, social/web content, point-of-sale and competition activation collateral were developed.
energy & movement / action
Cooling Brothers provides architectural glass solutions to architects and developers on a national scale. Working with the sales/marketing managers, we used intuitive design to help differentiate product categories, and simplify the process of specifying of glass products for use.
I was also involved in producing large format, glass artworks in collaboration with (or as a service to) artists, producing printed glass designs for the state transport authority, and property developers.
Leadership / dependability / architect - minded
Xplus is a fintech consultancy helping advisers to utilise software platforms to their full potential.
technology / Trust / relatable
VCI commissioned PPR to design its research dossiers over a number of years. We worked closely with VCI to give their reports clarity and establish a visual tone that communicates leadership and insight.