brand Storytelling basics

Why does a brand need a story?

Storytelling uses the important conclusions developed from the Design Thinking stage to inform a richer, more nuanced concept of your brand.

Why do we call this storytelling?
‍
Every aspect of how an author tells a story impacts the readers' desire to learn more and the ability to connect with the story.
‍
Every word and sentence, tone and turn, image and sound, interaction and process, are specifically designed to integrate and establish brand's overaching goals.
‍
Essentially, we'd like to reveal your brand in a way that feels natural and nuanced. Like prose, we must reach, engage, and inform concisely, but also be memorable and human.

The expression of ideas is dynamic and multi-faceted, and we explore these with you as we engage with your projects.

The Lumo Lab team can also be engaged at the inception of a project to help shape how it is to fit within your overall strategy.
‍
-

Next: The Language of Trust

Our Values

Driven to deliver

No project is too complex, no detail too small.

Starting with interviewing clients, setting goals and timelines, we plan ahead to make sure that even the most complex projects go flawlessly, from the very beginning to the last final touches put to the final product.

In cases where the action plan calls on a wider scope, Lumo Lab can draw on its connections to recommend from a wide pool of expert consultants. With our existing understanding of their strengths we identify consultants who closely align to the needs of your action plan.