Lumo Lab - Branding and Design

LumoLab is a branding studio engaged in enhancing brand visibility and metrics.

LumoLab gives brands powerful insight into what we describe as 'human response'.

What is human Response?

Human response describes how every potential customer engages with your brand on an intellectual as well as emotional level. This response is an immediate and abstract impression that influences the impact your brand has.

The success of your endeavour correlates directly with expertise you hire to help your brand express and communicate through the filter of human response.

Huawei / Mate20 Sydney media Launch

What are the benefits of LumoLab's process?

LumoLab uses concepts of human response to bring clarity and conviction to your brand, whilst resolving friction that causes people to switch off.

Strategically investing in our process, will enhance how you:

1 / Access new Leads

2 / better qualify leads

3 / build loyalty and Word-of-mouth

4 / Lift your sales metrics

La Lumeire / Branding & Launch Campaign

How do I know that Lumolab can help me?

Enhancing connection with your audience requires strategic aptitude and an inquiring mind. Although LumoLab as an entity is young, our consultants bring a two decade history of broad insight and experience across the entire spectrum of industry - locally, nationally and abroad.

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Healthcare
Skincare
Beauty
Dental
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Electronics
apps
Smartphones
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Food
Beverage
Entertainment
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Mining
Energy
Architectural
Renewables
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Defence
Mapping
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Industry
Government
Councils
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BAE systems / Australian Financial Review Insert

What do clients say about lumolab?

"Trevor set a high design standard for our global reports, thereby improving our standing among clients and helping us to take our business to the next level."

VCI / Management Consulting

"Trevor’s unique approach is in how he relates to his clients and projects as family. He served an integral role in our branding, design and social media."

Baker Et CHEF / F&B CONCEPT

Colgate / Cavity Awareness campaign

can you share insights into the process?

We place great value into 'what' and 'how' customers learn about a brand.

LumoLab looks at your customer journey - the pathways through a website, or series of marketing and sales processes that lead a person to a decision.

A Strong first impression

In a busy and streamlined reality, you only have few seconds to hatch the curiosity of a person. Strong immediate first impressions of your brand are therefore highly valuable in preventing potential customers from turning away.

touchpoints & building engagement

A brand has many touchpoints in a customer journey- an advert, brochure, or a website being examples. Engagement is your ability to maintain the attention of your audience.

We help brands enhance touchpoints and increase user engagement across the journey - by addressing fatigue and friction at each touchpoint.

brand messaging

A brand needs to have something valuable to offer. In a crowded marketplace, a brand also needs to stand out as unique.

To be compelling, a brand needs 'messaging' that consists of 3-5 statements that perfectly capture your value, uniqueness and conviction.

5 seconds to make an impression

How does a brand make a strong impression within the first 5 seconds?

LumoLab treats a brand like an orchestra. When structure, design, imagery and text are executed with care and precision, a symphony is born.

A brand emerges with a strong presence, which comes from its ability to convey complex and nuanced ideas within seconds.