As we delve into our audience's mindsets and motivations,
we use a framework to communicate to these intuitively, a structure that builds the story and essence of your brand.
Stories are a powerful way to align a brand's message. Research shows that customers are more likely to buy a wine if a winemaker's notes are on the bottle and are even willing to pay 6% more for it.
* Origin Study
At Lumo Lab, we identify friction as the main barrier to achieving a positive brand perception and marketing investment return.
Friction can stem from disorganized information, unengaged audiences, and brand expression that lacks inconsistency with its proposition.
Our goal is to replace friction by meticulously designing the language around your brand and bringing refinement to every touchpoint.
It's worth noting that a decade long study by DMI demonstrated that design-driven companies outperformed the S&P 500 index by 219%.*
* A decade long 2005-2015 study by the Design Management Institute (DMI)
More branding insights:
"Trevor set a high design standard for our global reports, helping us to elevate our standing among clients and take our business to the next level."
"Trevor’s unique approach is in how he relates to his clients as family. He served an integral role in our branding, design and social media."
You are our community. We stive to make a real difference in your growth.
We care about results, as that is where the value of our work rests.
We bring clarity to help you understand how we are addressing your present challenges.