An audience sees and interprets content in surprisingly abstract and complex ways. They view decisions through the lens of personal and shared experience, as well as cultural and social environments.
Lumo Lab looks deeply into your audience’s mindset and how connection might look like to them.
By reshaping external perceptions, we enable brands to connect with people in ways that are intelligent, thoughtful and fulfil key business outcomes.
See Storytelling for Brands
Friction is how the Lumo Lab team sees the factors that create a negative brand perception. Friction is created when:
1. Information is structured/written in a way that causes the audience frustration,
2. The content does not address audience questions swiftly and concisely,
3. When branding is unrefined and disconnected from the key purpose.
We engineer how brands are perceived, and consult on how information is constructed and structured as this is paramount to the positive outcome of our work.
More branding insights:
"Trevor set a high design standard for our global reports, helping us to elevate our standing among clients and take our business to the next level."
"Trevor’s unique approach is in how he relates to his clients as family. He served an integral role in our branding, design and social media."
You are our community. We stive to make a real difference in your growth.
We care about results, as that is where the value of our work rests.
We bring clarity to help you understand how we are addressing your present challenges.