Creative
Investigators
tacticians
explorers
technicians
planners
designers
Lumo Lab refines the outward expression of your brand, to create a unique space between you and your customer.
Through branding, we build customer trust, providing form and structure to how you connect and engage externally.
We work beside you to win and retain customers, helping your brand to engage meaningfully.
Building the external language around your brand.
To accomplish this you need specialists skilled in the language of information, who can build a strong foundation with sophisticated use of visual and verbal language structures.
Changing perceptions through information language.
An audience sees and interprets content in surprisingly abstract and complex ways. They view decisions through the lens of personal and shared experience, as well as cultural and social environments.
Lumo Lab looks deeply into your audience’s mindset and how connection might look like to them.
By reshaping external perceptions, we enable brands to connect with people in ways that are intelligent, thoughtful and fulfil key business outcomes.
See Storytelling for Brands
Removing the barriers to audience engagement.
Friction is how the Lumo Lab team sees the factors that create a negative brand perception. Friction is created when:
1. Information is structured/written in a way that causes the audience frustration,
2. The content does not address audience questions swiftly and concisely,
3. When branding is unrefined and disconnected from the key purpose.
We engineer how brands are perceived, and consult on how information is constructed and structured as this is paramount to the positive outcome of our work.
More branding insights:
