Lumo Lab - Branding and Design

/ Visibility & Adaptability

Connecting closely with your customers requires you to think through the lens of their experiences. What do customers really 'get' about you and your brand - and is it enough to really earn their commitment?

What steps do you consistently take to better understand your customers?
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The hallmark of successful business design is adaptability and humanity, and this is where Lumo Lab can investigate and generate positive outcomes for your brand's visibility.

Huawei / Mate20 Sydney media Launch

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/ Engagement & Friction

If given the opportunity, customers want to engage with brands in a way that feels natural. This enables brands to encounter customers on a higher plane - by seeing outcomes in terms of relationship building.
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But is it possible that elements of your business create friction for your customer? Lumo Lab helps you to understand users, investigate meaningful ways to create relatability.

La Lumeire / Branding & Launch Campaign

/ Expression

Expression is a unique realm of communication that taps into the abstract and complex nature of the human mind.
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Do you want to know your customers needs on a higher level? Lumo Lab helps brands to harness expression as a medium for engagement and activation.

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Healthcare
Skincare
Beauty
Dental
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Electronics
apps
Smartphones
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Food
Beverage
Entertainment
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Mining
Energy
Architectural
Renewables
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Defence
Mapping
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Industry
Government
Councils
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BAE systems / AFR MAgazine Insert

What do clients say about TREVOR?

"Trevor set a high design standard for our global reports, thereby improving our standing among clients and helping us to take our business to the next level."

VCI / Management Consulting

"Trevor’s unique approach is in how he relates to his clients and projects as family. He served an integral role in our branding, design and social media."

Baker Et CHEF / F&B CONCEPT

Colgate / Cavity Awareness campaign

can you share insights into the process?

We place great value into 'what' and 'how' customers learn about a brand.

LumoLab looks at your customer journey - the pathways through a website, or series of marketing and sales processes that lead a person to a decision.

A Strong first impression

In a busy and streamlined reality, you only have few seconds to hatch the curiosity of a person. Strong immediate first impressions of your brand are therefore highly valuable in preventing potential customers from turning away.

touchpoints & building engagement

A brand has many touchpoints in a customer journey- an advert, brochure, or a website being examples. Engagement is your ability to maintain the attention of your audience.

We help brands enhance touchpoints and increase user engagement across the journey - by addressing fatigue and friction at each touchpoint.

brand messaging

A brand needs to have something valuable to offer. In a crowded marketplace, a brand also needs to stand out as unique.

To be compelling, a brand needs 'messaging' that consists of 3-5 statements that perfectly capture your value, uniqueness and conviction.

5 seconds to make an impression

How does a brand make a strong impression within the first 5 seconds?

LumoLab treats a brand like an orchestra. When structure, design, imagery and text are executed with care and precision, a symphony is born.

A brand emerges with a strong presence, which comes from its ability to convey complex and nuanced ideas within seconds.