Creative

Investigators

tacticians

explorers

technicians

planners

designers

Lumo Lab crafts the visual and verbal language around brands, to build connection with your customers that feels natural and intuitive to them.

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Cafe & Bakery

branding

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Cafe & Bakery

branding

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cleansing and Body Care

branding

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youth Learning programs

branding

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mining software

branding

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cleansing and body care

branding

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corporate cleaning

branding

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Corporate Cleaning

branding

Our research-driven approach helps to drive positive brand positioning and customer loyalty.  

Shaping the central idea and language around your brand

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A deep understanding of users' needs is crucial for tapping into the potency of ideas that generates powerful engagement. Lumo Lab brings deep, multi-sector branding expertise to building ideas and language around brands.

See Branding frameworks

Designing brands to intuitively engage audiences

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As we delve into our audience's mindsets and motivations,
we use a framework to communicate to these intuitively, a structure that builds the story and essence of your brand.

Stories are a powerful way to align a brand's message. Research shows that customers are more likely to buy a wine if a winemaker's notes are on the bottle and are even willing to pay 6% more for it.

* Origin Study

Removing the barriers to audience engagement

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At Lumo Lab, we identify friction as the main barrier to achieving a positive brand perception and marketing investment return.

Friction can stem from disorganized information, unengaged audiences, and brand expression that lacks inconsistency with its proposition.

Our goal is to replace friction by meticulously designing the language around your brand and bringing refinement to every touchpoint.

It's worth noting that a decade long study by DMI demonstrated that design-driven companies outperformed the S&P 500 index by 219%.*

* A decade long 2005-2015 study by the Design Management Institute (DMI)

More branding insights:

Baker et Chef

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La Lumiere

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Bloom & Grow

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AU Organics

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Micromine

Micromine Momentum

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Mi integrated

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Photography

3DCG Design

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Capabilities

Our offering

Icon strategy and marketing
Brand Identity, Art Direction and Messaging
Icon execution and production
Copywriting, Copy Editing and Social Content
Icon brand identity
Brand Photography and 3D Visuals
Icon product design
Website Design, Build and SEO Optimisation

What clients have said

VCI
Management Consulting
"Trevor set a high design standard for our global reports, helping us to elevate our standing among clients and take our business to the next level."
Baker et Chef
Concept Bakery Cafe
"Trevor’s unique approach is in how he relates to his clients as family. He served an integral role in our branding, design and social media."
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Our Values

Driven to deliver

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Care and service

You are our community. We stive to make a real difference in your growth.

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Making things work

We care about results, as that is where the value of our work rests.

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Simplify concepts

We bring clarity to help you understand how we are addressing your present challenges.

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Direct line to senior consultants

Senior brand communicators work directly with you on your solutions firsthand.

Sample project

To review a wider array of our work, or discuss your brand, reach out to Trevor on +61 426 245 714.