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tacticians
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technicians
planners
designers
Helping brands to build stronger presence and visibility in the marketplace.
Lumo Lab crafts the visual and verbal language around brands, to build connection with your customers that feels natural and intuitive to them.
Our research-driven approach helps to drive positive brand positioning and customer loyalty.
Shaping the central idea and language around your brand
See Branding frameworks
Designing brands to intuitively engage audiences
As we delve into our audience's mindsets and motivations,
we use a framework to communicate to these intuitively, a structure that builds the story and essence of your brand.
Stories are a powerful way to align a brand's message. Research shows that customers are more likely to buy a wine if a winemaker's notes are on the bottle and are even willing to pay 6% more for it.
* Origin Study
Removing the barriers to audience engagement
At Lumo Lab, we identify friction as the main barrier to achieving a positive brand perception and marketing investment return.
Friction can stem from disorganized information, unengaged audiences, and brand expression that lacks inconsistency with its proposition.
Our goal is to replace friction by meticulously designing the language around your brand and bringing refinement to every touchpoint.
It's worth noting that a decade long study by DMI demonstrated that design-driven companies outperformed the S&P 500 index by 219%.*
* A decade long 2005-2015 study by the Design Management Institute (DMI)
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