Creative
Investigators
tacticians
explorers
technicians
planners
designers
Lumo Lab refines the outward expression of your brand, to create a unique space between you and your customer.
Through branding, we build customer trust, providing form and structure to how you connect and engage externally.
We work beside you to win and retain customers, enabling your brand to speak and engage meaningfully.
We have three key approaches:
Develop your brand's visual language around purpose rather than outcomes.
We don't simply pursue visibility and numbers as a means to an end, but instead look for sustainable growth through the deeper, underlying impact a brand can have with customers.
While brand assets have an impact on reach and visibility, we're most interested in what resonates - and is meaningful to your customer on a human level.
A brand's visual language, expressive qualities - along with how your values, mindset and ideals feed into your every step - these should be fertile ground for building strong connection with customers across time.
Articulate your brand with depth, nuance and poise.
Expression and storytelling are our tools for connecting with audiences intuitively. Storytelling isn't just for young people - All people intrinsically read life as a narrative.
Just like that time someone took you somewhere to experience your first pizza/espresso/frappe, or that book you lost half your eyesight on. Moments and stories are the lens through which we experience life, and almost everything in this life was created, built and refined by the ingenuity of someone or some people.
A brand is literally that ingenuity and passion of a group of people distilled into an idea.
We call it storytelling because it breathes life into a brand - and builds a richer, more nuanced concept of what it stands for.
See Storytelling Basics
Understand the nuances of Friction vs. Flow on brand assets.
Our simple but nuanced formula of friction vs flow helps clients understand how they can best connect with audiences on any platform.
Friction vs Flow is incorporated into everything we do, and helps us to gently guide our clients to a better understanding how the very specific application of design elevates user engagement and strengthens content pacing wherever people encounter your brand.
More branding insights:
